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| Image: courtesy of Stuart Miles/FreeDigitalPhotos.net |
Sometimes a business owner gets caught up in running day-to-day business operations and misses simple marketing opportunities to promote special discounts and seasonal and holiday events. Develop an effective sales letter that can be used in both direct mail and email marketing campaigns.
Business Goals in Drafting Sales Letters
The purpose of a sales marketing letter is to stimulate a demand for your product or service. A better understanding of the business goal helps in drafting the sales letter from scratch. Start by asking yourself what do I want the reader to do? Generally a sales letter is designed to get the reader to visit your store or website to buy a particular product or service. Why should the reader do this?
General business reasons may include the following:
- lowest prices
- best quality
- best service
- fastest service
- most reliable
- money back guarantee
- free consultation
- free sample
- only choice in town
- time limited promotion
The fastest way to lose a new customer is not to deliver on claims contained in a sales communications. Claims about products or service in a sales letter can be supported by customer statements, independent reviews and industry reports.
Computer Sales Letter Software for Direct Sales Letters
The most effective marketing communications are those that exhibit a high quality of professionalism. Writing a professional sales letter is not everyone's strength. There are a number of sales letter template computer software programs that can be of assistance if you are not able to draft the business communication effectively.
A good sales letter software system with strong template content can generate a stellar sales letter in less than 30 minutes. These software programs guide users through a system of prompts that customize and generate sales letters based on the type of industry and specific business goals of the company.
Merge Sales Letter with Mailing Lists and Email Marketing Efforts
Merge the finished sales letter with your company's mailing list. Hopefully the mailing list is already in a database software program that is compatible with the word processing software. Commercial mail merge software can be purchased for this type of business project. These software programs help with merging the sales letter with customer mailing lists to generate direct mail letters specifically addressed to each consumer. Mail merge software programs also generate address labels.
The same sales letter that is used in direct mail marketing campaigns can also be sent to potential customers via email. Deliver the sales letter to targeted emails as an attached .pdf document. Alternatively, copy and paste the sales letter directly into the email program application. Relevant corporate images can be included in this type of email marketing campaign.
A sales letter is a simple business communication tool that can pack a powerful marketing punch. Conversely, sending out a bad sales letter can damage a company's reputation. When drafting a sales letter first clarify your business goals. If writing is not your strong point purchase a sales letter software program that includes relevant content templates. Prepare address and email mailing lists for customized mail merges that can be distributed to prospective clients and customers to complete your direct sales letter marketing campaign.
Computer Sales Letter Software for Direct Sales Letters
The most effective marketing communications are those that exhibit a high quality of professionalism. Writing a professional sales letter is not everyone's strength. There are a number of sales letter template computer software programs that can be of assistance if you are not able to draft the business communication effectively.
A good sales letter software system with strong template content can generate a stellar sales letter in less than 30 minutes. These software programs guide users through a system of prompts that customize and generate sales letters based on the type of industry and specific business goals of the company.
Merge Sales Letter with Mailing Lists and Email Marketing Efforts
Merge the finished sales letter with your company's mailing list. Hopefully the mailing list is already in a database software program that is compatible with the word processing software. Commercial mail merge software can be purchased for this type of business project. These software programs help with merging the sales letter with customer mailing lists to generate direct mail letters specifically addressed to each consumer. Mail merge software programs also generate address labels.
The same sales letter that is used in direct mail marketing campaigns can also be sent to potential customers via email. Deliver the sales letter to targeted emails as an attached .pdf document. Alternatively, copy and paste the sales letter directly into the email program application. Relevant corporate images can be included in this type of email marketing campaign.
A sales letter is a simple business communication tool that can pack a powerful marketing punch. Conversely, sending out a bad sales letter can damage a company's reputation. When drafting a sales letter first clarify your business goals. If writing is not your strong point purchase a sales letter software program that includes relevant content templates. Prepare address and email mailing lists for customized mail merges that can be distributed to prospective clients and customers to complete your direct sales letter marketing campaign.
About the author
Vanessa Cross is a freelance writer who writes about international trade, business law and small business development issues. Copyright 2013.
Vanessa Cross is a freelance writer who writes about international trade, business law and small business development issues. Copyright 2013.
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