"Electronic commerce or ecommerce is a term for any type of business, or commercial transaction, that involves the transfer of information across the Internet,” according to Network Solutions, a U.S.-based small business consulting company. “It covers a range of different types of businesses, from consumer based retail sites, through auction or music sites, to business exchanges trading goods and services between corporations.”
Electronic Commerce Shopping and Browsing
Amazon, eBay, Microsoft and Google are some of the major firms that have created successful eCommerce business models. They have also helped to transform a generation of consumers from wary Internet users and shoppers to savvy ones. Electronic Commerce can immediately impact local, national and international sales as it is nearly without boundaries.
Sales Growth in the eCommerce Industry
In 2008, Forrester Research predicted that the U.S. online retail market would be 10% of its U.S. retail sales at $230 billion. In its earlier 2006 report forecasting E.U. from 2006 to 2011, Forrester predicted the number of Europeans shopping online would grow from 100 million to 174 million, with annual online net retail spending growth from €1,000 to €1,500. In adjusting for impacts from the Great Recession, neither report was far off their predictions.
Nuts and Bolts eCommerce: Website, Hosting, Website and Shopping Carts
A brick and mortar retailer can turn a company website designed as a simple online marketing tool into a revving sales vehicle with monetizing potential for generating residual income from advertisers. This blog site is for small businesses and entrepreneurs who seek to develop or grow in the eCommerce industry.
"On the internet, even the smallest online retailer can be as attractive and as functional as the largest big box store--without the need to have a physical presence on every street corner," reported Entrepreneur magazine in its 2006 article Exploring eCommerce.
ECommerce Marketing and Technology Issues
Business planning for eCommerce development will be play prominent roles in upcoming posts as some of the following areas are examined:
- Creating a Site: Design, Securing and Monetization
- Marketing and Driving Traffic
- Best Products for eCommerce
- Best Services for eCommerce
- Fulfillment Services and other Logistics
- Import-Export Issues
- Selling
Bookmark this blog and check back for updates on information and resources for growing an eCommerce business.
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Photo credit: Image: Filomena Scalise / FreeDigitalPhotos.net
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